A pay-per-call network is a business that provides an automated platform for pay-per call marketing campaigns that are developed upon the direct interaction between an advertiser and a publisher. The pay-per call network facilitates the capability of a publisher to quickly drive relevant, targeted phone calls to an interested client by simply connecting with the appropriate advertiser using an automated call capture system.
Pay-per-call Networks can be used to enhance the performance of a website or an online content publisher. These automated call systems are designed to enhance the overall traffic of an online business in addition to helping to generate new leads. The call management system allows you to determine the effectiveness of your ads by allowing you to customize the cost per impression, or CPC, you will charge for each call that you send to an advertiser or publisher.
A majority of Internet marketers have seen an increase in their revenues as a result of pay-per-call marketing and they are now being recognized as SEO experts on the web search engines. An increasing number of marketers are beginning to use these services for more than just paying per click.
The web search engine optimization services offered by Pay-per-call Networks allow marketers to easily track results as well as the success of their campaigns. The web site operators have the flexibility to track the success of their advertising campaign, and the ability to set specific parameters based on the type of ad and the publisher to which it is directed. For example, marketers can choose to track the success of their pay per click network through a click-through rate or CTR. Additionally, the system can track the success of an advertisement by tracking the length of time that the viewer is watching the ad, the average number of times that the ad was viewed per viewer, and the number of viewers who watched at least one second of the ad.
Pay Per Click Networks also allow advertisers to make changes to their campaigns as the market develops over time. Marketers are able to quickly evaluate their advertising campaigns and make changes, if necessary, based upon changes that occur in the market. If you are planning to add new content to your website or publish new material for readers to view, the system will allow you to monitor your advertising campaign through the entire duration of the update, thereby allowing you to measure its success.
With a pay-per-click network, you do not have to maintain and manage the advertising campaigns themselves. You will only need to contact an automated call capture system for the capture of the information needed for making changes to your advertising campaign. This means that you do not have to constantly be on the phone calling the advertisers or monitoring your advertisements to make sure that they are earning the money that you pay them for.
Pay Per Call Networks provide the ability to automatically adjust your advertisement schedule based upon how the marketplace and market fluctuates. When a certain market is experiencing growth, it may prompt an advertiser to increase their advertising campaign. You will have the opportunity to make adjustments to your advertisement schedule to ensure that the right market is being reached.
The Pay Per Call Networks service will also save you a lot of time. All you have to do is make one change and your campaign can start earning profits immediately. Instead of tracking each individual ad individually, the system will generate calls for all of the campaigns that you run, ensuring that you are generating the best revenue. No more wasting time calling the advertisers and spending hours answering the phones to determine which one is generating the most leads for you.